TREETOP STUDIO’S CREATIVE PROCESS
Here’s my creative process broken down into four simple steps.
- Discover
This first step is all about listening and asking questions. We work through my brand discovery workbook (via zoom or in person) and I let you do the talking by asking questions that allow me to get an insight into the essence of what you and your business are about. - The BIG idea
Plan, research and develop. During this stage, I research competitors and look at your brand positioning within the overall market. I develop two concepts based on our discovery session that will form the basis of your visual brand and brand strategy. - Create
I sketch out possible designs for your visual brand based on these concepts. Once I have a foundation to work from, I move to the computer and turn these sketches into custom brand identity designs selecting the right colour, fonts and imagery that will give you a complete brand toolkit. - Blast off
This is where I present your brand to you in the form of a pdf presentation. This document will give you a broader sense of how your visual brand will look across various platforms. Once an option has been selected, I give you the tools (final files) to have full control and make an impact with your complete visual brand.