TREETOP STUDIO’S CREATIVE PROCESS

Here’s my creative process broken down into four simple steps.

1. Discover
   This first step is all about listening and asking questions. We work through my brand discovery workbook (via zoom or in person) and I let you do the talking by asking questions that allow me to get an insight into the essence of what you and your business are about.
2. The BIG idea
   Plan, research and develop. During this stage, I research competitors and look at your brand positioning within the overall market. I develop two concepts based on our discovery session that will form the basis of your visual brand and brand strategy.
3. Create
   I sketch out possible designs for your visual brand based on these concepts. Once I have a foundation to work from, I move to the computer and turn these sketches into custom brand identity designs selecting the right colour, fonts and imagery that will give you a complete brand toolkit.
4. Blast off
   This is where I present your brand to you in the form of a pdf presentation. This document will give you a broader sense of how your visual brand will look across various platforms. Once an option has been selected, I give you the tools (final files) to have full control and make an impact with your complete visual brand.