BRAND DESIGN FOR WILDLIGHT

WildLight is a lifestyle brand that offers luxurious eco-satin scarves in a variety of sizes and styles, designed specifically for women.

The brief

Aisling, who designs for clients, now faced the challenge of designing for herself. She wanted a brand that brought an element of fun and embraced bold colour—because colour is hugely important to her creative spirit. Simplicity was key, ensuring the brand could effortlessly match the empowering messages woven into her scarves celebrating female empowerment.

DESIGN SOLUTION

BRAND STORY

 

The brand’s visual identity bursts with bold, vibrant colours that reflect Aisling’s playful and empowering spirit. The use of imperfect, hand-drawn letters adds a joyful, approachable touch, infusing the brand with personality and energy. The carefully curated colour palette balances warmth and vibrancy, designed to stand out on the scarves while maintaining harmony across all touchpoints. From digital platforms to eco-friendly FSC-certified packaging, the brand delivers a consistent, lively presence that celebrates creativity, sustainability, and female empowerment.

“Aisling delivered brilliantly, blending creativity with a clear understanding of our goals. The result is a bold yet cohesive identity that resonates with our core brand. Aisling was collaborative, responsive, and a joy to work with throughout. Delighted with the outcome!”

Sohini Mitra – Mardyke Arena, UCC

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