Sinéad Doohan of The Happy Me is a qualified Rapid Transformation Therapist (RTT™️) and Clinical Hypnotherapist. Sinead empowers women with the self-belief to achieve their true potential. To step into the power of I CAN. To smash their inner critic, fears of doubt and find the voice and passion for the life they were born with, so they can discover their “Happy Me” and “Flourish without Fear”.
The problem
Sinéad wanted a visual brand that would truly represent her and also speak to her female client base. Her old branding was too generic and didn’t represent her or her business anymore. She wanted a visual brand that was strong, vibrant and memorable.
Image courtesy of Sinéad Doohan
DESIGN SOLUTION
BRAND STORY
The process started off with a discovery session between myself (Aisling) and Sinéad. We delved into her story, the vision for her business, her customer and so much more. Following that I developed a moodboard for the visual brand, so that Sinéad had an idea of the direction and style I was leaning towards. Once that moodboard was discussed in detail, I then moved onto the actual designing stage. I presented Sinéad with two options and two different concepts behind each of the options.
The concept behind the chosen option is based on growth. Sinéad works with her clients to remove old thought patterns and blocks. She helps them step into who they truly are. The logo shows leaves of a tree, some fully formed, some still developing. The logo symbol is also reminiscent of a brain and the leaves representing the old thought patterns and new thought patters that can be formed through RTT.
Sinéad lived in Doha in Qatar, for some time and loved the vibrant, happy colours that she was surround by on a daily basis in the markets. She wanted to bring some of this vibrancy into her new colour palette encompassing femininity and strength.