Paul McDermott is an award winning videographer with years of experience. His primary area was wedding videos but he wanted to move into the field of documenting clients stories through film.
The problem
Paul didn’t know how to visually communicate his unique selling point. He had an idea of the type of branding that he wanted but needed Treetop Studio to make his vision a reality.
Image courtesy of Paul McDermott.
DESIGN SOLUTION
BRAND STORY
Social Video HQ’s visual brand symbolises a path, a journey, the sharing of a story. Social Video HQ takes the viewer on that journey.
The visual language, Treetop Studio created for Social Video HQ all centers around the concept of people coming together and them sharing these stories. Be it over a coffee, by a fire, at a meeting place (this symbol is an old aboriginal symbol for meeting place), the S stands for “Social” but also “Story”.
The visual brand is bold and contemporary with a sleek feel.