Anne and Liz met in 2008, bonding over coaching and creativity. Together, they collaborate on team coaching programmes that inspire innovation and shared purpose.
Combining diverse expertise and plenty of laughter, they founded their joint business, Murmurate.
The problem
Anne and Liz wanted a visual brand that truly represented them—beautiful, striking, and visually expressing how people are connected and strengthened together. A brand that reflects collaboration, unity, and shared purpose.
DESIGN SOLUTION
BRAND STORY
The visual brand for Murmurate delivers a striking and memorable identity centered around a strong, bold “M” that anchors the design. Silhouettes of starlings flying through the letter create a dynamic, flowing effect—capturing the beauty and power of a murmuration. This imagery symbolizes connection, collaboration, and collective strength, perfectly reflecting Anne and Liz’s work. The gradient background of blues and purples adds depth and calm, evoking trust and creativity. Inspired by the mesmerizing patterns starlings form in flight, the brand’s visual elements echo the natural harmony and fluidity of teamwork, making the overall design both impactful and meaningful.