Lucy O’Reilly is a lady with a great flair for design. She is a squarespace specialist and loves working with her clients on a personal level. She has a great understanding of tailoring a website perfectly to suit her clients needs.
The problem
Lucy knew that her previous ‘branding’ had not been created with true intent and therefore she wasn’t sure if it was sending out the right messages. She wasn’t proud of it, she was always tweaking etc and she wasn’t confident to really use it properly across her collateral. Nor was she sure what she was really about!
Image courtesy of Lucy O’Reilly
THE BRAND SOLUTION
BRAND STORY
The main concept behind Lucy’s visual brand is about guidance. She works with her clients on a personal level & really looks after them. She gives them a roadmap for their site & this allows them to have a sense of empowerment over their own website. I really enjoyed working with Lucy in creating a strong, memorable visual brand that stands out, represents her and also connects with her customers.
The main brand identity features Lucy’s name acting as a sort of path for her clients to navigate along. The brand design is strong, contemporary and ties in with the sleek look of the Squarespace platform.
Treetop Studio created a complete visual brand for Lucy Designs, creating patterns, icons, selecting brand colours & fonts and also developing different versions of the logo that will work across multiple platforms.