Kate is an incredible watercolour artist. She works from her studio in Marlay Park, surrounded by trees and light.
The Problem
She had a logo but it didn’t represent her or tell her story. It didn’t feel right. She wanted a brand identity that truly represented her, something that she could feel proud of.
Photo and abstract texture image courtesy of Kate Bedell.
DESIGN SOLUTION
BRAND STORY
This brand ID is expressive and reminiscent of brush strokes. It represents Kate stepping into the light, shining her light. It represents Kate as she is now & puts her name out there, her work center stage!
Treetop Studio created a main brand identity and sub mark for Kate. These two marks can be used separate or together to form a strong aesthetic to represent Kate and her work.