Éadaoin is a brilliant brand photographer. She seeks the truth in her photographs and captures authenticity in her portraits.
The problem
Éadaoin had no brand identity and no sense of cohesion with her brand at all. She knew what her unique selling point was, but didn’t know how to visually represent this.
She wanted a visual brand that would make her stand out, differentiate her from the competition and connect with her customer.
Image courtesy of Firechild Photography.
DESIGN SOLUTION
BRAND STORY
Treetop Studio worked very closely with Éadaoin in creating a new brand that best reperesented her as a photographer. Aisling created a main brand identity and sub mark for Éadaoin that could be used in conjunction with the main brand.
Aisling based the brand identity on the Neo druid symbol, called ‘Awen’ – Welsh word for “(poetic) inspiration”. She adapted the symbol to make it unique to Firechild Photography. Awen is the inspirational muse of creative artists. Awen stands for the inspiration of truth.
Éadaoin describes herself as a truth seeker and captures this essence in people. She creates unposed, natural and honest work and wanted her new branding to reflect this.