Entheos was founded to serve people who have been ostracised, marginalised or otherwise left behind by traditional faith paths on the basis of gender, race, sexual orientation, ability, nationality, parental / family status or any other reason.
The brief
Aisling partnered with Karen Dempsey of Entheos to craft a unified and meaningful brand direction. Karen needed a brand architecture that could hold the full breadth of her work—deeply rooted in purpose, yet visually and strategically aligned.
At the core is Entheos, the anchor brand. From there, three unique sub-marks were developed to represent its powerful community initiatives: Lara’s Legacy, Grá go Deo, and Died with Pride.
As a not-for-profit Social Enterprise, Entheos reinvests income from its team of Solemnisers—who conduct legal wedding ceremonies—into these transformative initiatives. It’s a brand built not just to look beautiful, but to serve something greater.
DESIGN SOLUTION
BRAND STORY
The Entheos logo depicts an organic labyrinth inside a flower encircled rainbow circle. The labyrinth represents;
Release – walking into the labyrinth. Letting go of details, distractions and thoughts that occur along the way.
Receive – reaching the centre. When you reach the centre, stay as long as you like. Sit or stand. It is a place of meditation and prayer.
Return – re-connecting with the world. When you leave the centre and walk the same path a strange sense of strengthening may occur. You bring back out to the world that which you have received.