Jane from Delving Within teaches mindfulness to women, showing them how to meditate and bring mindfulness into their busy lives. She hosts mindfulness classes, workshops, day retreats and weekend retreats online and in person.
The problem
Jane wanted to elevate her business and her brand message through meaningful brand imagery that would connect with her audience. It was important that Jane’s brand would capture the essence of what she is truly about and that it was flexible to adapt and grow as her business blossoms.
DESIGN SOLUTION
BRAND STORY
Jane is very inspired by nature, this appreciation and love of nature is very much at the core of Delving Within. It was important that her branding reflected a natural, open, organic brand.
The project involved an in-depth discovery session, mood board creation, tagline development, main logo, sub logo, brand board, inspirational quotes, brand colour palette, brand fonts, brand patterns and imagery for use on promotional material and across social media.
From the discovery call with Jane, one recurring theme kept coming to the surface. It was this concept of space. Jane holds space for her clients, be that in a virtual setting through instagram or through her wonderful retreats. Jane’s audience is predominately female and so these spaces allow women some time out from their busy lives. Space to reconnect with themselves, with nature. Space to allow for growth to emerge.