Carmen Garcia is a Spanish lady living in Dublin. She makes beautiful, sustainable, statement hats through the ancient craft of felt making.
Carmen makes beautiful cloche hats in style. She is constantly influenced and inspired by the beauty of nature.
The problem
She wanted an elegant visual brand that would reflect her own ethos but would speak to her customer also. She felt stuck in how to reflect her message through her brand.
Image courtesy of Carmen Garcia.
DESIGN SOLUTION
BRAND STORY
Carmen’s work is very much influenced by nature. She is excited by the movement of the fibres and that this brings her somewhere new with each piece she designs. She needed a brand that would reflect this & speak to her customer.
Treetop Studio created a natural, organic style brand, full of movement and texture to reflect the nature of Carmen’s work. The main font based logotype is made up of two fonts, one with an expressive edge, as a nod to Carmen’s Spanish heritage. The other solid and strong acts as a bold contrast in comparison.
Treetop Studio created a suite of material for Carmen, along with sub logos and brand elements to further emphasise her brand message of nature and sustainability.