Anne and Mark Tickle are passionate about travel, nature and coffee! They had a vision to create a mobile espresso business, where they would travel the country and bring the best coffee to the most scenic and rural spots in Ireland. They wanted a lifestyle business that would give them the freedom to travel, meet new people and make some money too.
The problem
The biggest problem for Anne and Mark was clarity. They found themselves comparing against others rather than focusing on their own business. They felt overwhelmed by all the noise that is out there and wanted a brand that would truly reflect what they are about and something that would make a connection with their customer.
Image courtesy of Anne Tickle.
DESIGN SOLUTION
BRAND STORY
Boho Barista was born out of a need to slow down, to be in the moment and savour that moment. Anne and Mark wanted to create a business to match their lifestyle. Both are very much inspired by travel and nature. They wanted to bring the best coffee to the most scenic and remote spots around Ireland.
The Boho Barista brand is bold and contemporary. The double B emblem represents the name of the brand, but also when turned on it’s side turns into a path leading into hills. The flecks throughout the brand represent being still and present in the moment.
Along with the main brand identity for Boho Barista, Treetop Studio created a set of patterns that would further emphasise this concept of nature and mindfulness.