Amanda Grace is a life coach, inner work mentor, and lifelong journaler dedicated to helping women reclaim their happiness and authenticity. Through her platform, Your Happiness Is A Gift, she offers tools, journal prompts, and insights to guide individuals back to themselves. Amanda’s approach focuses on unlearning people-pleasing and perfectionism, empowering clients to live for themselves and embrace their true selves.
The brief
Amanda needed a brand that authentically reflected her life coaching practice and her mission to empower others. She wanted a rich collection of illustrated elements to create a versatile visual library—allowing her to build a consistent and engaging presence across social media platforms.
DESIGN SOLUTION
BRAND STORY
The butterfly became a powerful symbol for Amanda, representing transformation and growth. Much like the metamorphosis of a butterfly, it reflects both Amanda’s personal journey and the profound changes she guides her clients through in their own lives. This symbolism is beautifully brought to life in the brand’s visual identity, featuring a logo with a stained glass effect that adds depth and light, evoking a sense of renewal and clarity. The colour palette of soft pinks, greens, and blues reinforces feelings of calm, healing, and hope—creating a cohesive and uplifting aesthetic that resonates across all brand touchpoints.