Amanda Delaney is a lady of many talents. She runs her own business coaching company and also hosts a brilliant network event “We Can and We Will”. At this event people have the opportunity to really connect with each other and share their stories.
Amanda guides her clients by using lots of video in her process. This really helps her clients to connect with her & her message.
The problem
Amanda was struggling to come up with ideas and imagery to reflect what she was about. She felt overwhelmed in a busy, online world. She needed a brand identity system that would truly reflect her and connect with her audience.
Image courtesy of Amanda Delaney.
DESIGN SOLUTION
BRAND STORY
Amanda’s brand identity is my take on the unalome symbol. This symbol represents the journey, the path to enlightenment. The spirals represent the twists and turns, the struggles of life with the curved line representing peace and harmony after the storm. Amanda’s husband, Ian is a brilliant painter and so it made sense to incorporate some of his beautiful work into Amanda’s brand. The first image is a close up of one of Ian’s paintings called “Storm Pursuit”, which we felt was pretty fitting to incorporate into Amanda’s visual brand.
Treetop Studio designed a visual brand identity system for Amanda, this comprised of sub marks, brand icons, brand elements and a strong colour palette. Amanda now has strong instantly recognisable branding, that makes her stand out from the crowd and has elevated her business.